Many of our clients have no experience with the marketplace and don’t understand why people would spend money on a product before they have purchased it. It isn’t necessarily that they aren’t willing to do so, but that because they haven’t done the research yet that the pricing isn’t quite worth it. A couple of our clients spent $6k on the first day of going through the marketplace, which would be a good first sale, but they were surprised that there was no sales because of very little information about one of its features.
Here’s what we will say: Make sure that you have a strong product and an eye for details on a good product. You want to be able to show off exactly how what you’ve done, how it’s working for you, how you got there, and what the product is capable of doing. Once a user has found a product that feels true to how they imagined it, a sales team will be able to explain to them why there is really no reason to buy something new.
What is not a good sale?
We don’t recommend that a customer do anything until they have reviewed the marketplace. Many buyers do not take the time to learn about products they are interested in. The most recent data on our website shows that there is approximately 2.5 pages worth of information about only 6 products, which means that a user can only learn as much about 8 products in a day.
Also, when buying a product, be sure to be patient. A good product is going to be much better than your first impression. A user’s first impression is the first impression that a product is going to have. A user’s first impression doesn’t matter if it is good or bad, because if it is bad, there will be no buyer. When asking a customer who they wanted to buy my product, I always tell them, “What am I looking for? What can I do that I haven’t done yet that will provide a big advantage?”
In our experience, we saw the most conversions on ecommerce sites that were very simple, simple to learn, and which had a very distinct advantage. These were the brands that users enjoyed being a part, which allowed them to enjoy the products on the site for awhile even if they didn’t buy them.
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