We often get asked about tattoos that have changed in the past three years. We can’t always answer why a tattoo changed, so we wanted to give you some insight into why certain products are getting new looks.
Here is a quick guide to help you navigate a changing tattoo market.
The Rise and fall of a Tattoo Icon
There is always a backlash when a major industry gets replaced. The latest trend for tattoo ink and skin-care products hit the tattooing community hard.
For the last decade or more, the trend has been to use more ink, and less paint. The idea was that if you can get it done right, it will last longer, and your clients will love it because the design is “unique”.
That sounds like a good idea and the trend spread, but for the uninitiated, not all ink is created equal
Let’s not get caught up in the artistry of tattoo artists and the fact that something seems “artful” or “artsy.” The trend changed when a group of individuals, some with no experience, set out to change the way ink is used on tattoos.
Many of these artists started out their career working on products for major brands like JCPenney and J.Crew, and they felt the industry needed change. For them, the artistry and skill needed to be put to work in the same way an entrepreneur does. Instead of trying to master new techniques and then trying to bring it to market, they created their own products, created a market, and then set out to create a “new” product.
While it was definitely a big change, it was also a reaction against what had been around for decades. For example, the “original” tattoo trend of “nail polish-inspired” tattoos began in the ’70s. While everyone would have been happy to wear a fresh new print in front of the mirror every morning, it created an appearance of “old school” tattooing. It was a trend that was simply not necessary.
The original “nail polish” inspired trend went away long ago. Today, we have some of the most sophisticated and refined tattoos in the industry, and these are still the “new” tattoo look.
Ink and Tats on our Skin
But there is still plenty of ink that needs to be put on the skin. It’s just a different experience.
It’s common for tattoo artists to say that this
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