While both are needed and in need of training, they are complementary roles, with the goal of helping you to write content easily.
“Copy editors take time to make sure the content is correct,” says James Anderson, former head of SEO at Twitter. “Proofreaders check the text before people see it; copy editors give a proof of each letter before writing it.”
Proofreaders need to be a person who knows content well enough to spot spelling, errors, and other formatting problems. They also need to be able to read texts quickly.
“At the copy-edit bar at the copy desk, we all know our stuff,” says Anderson. “We know what the content is trying to say. It’s proofreading your texts on paper and not online. That way you don’t miss anything.”
Proofreaders do this by reading the text aloud and then making corrections and editing out mistakes. They’re also responsible for formatting the content in a way that makes it more legible.
“It’s a lot like proofreading an email or a paper document. The job of the proofreader is to read through and find mistakes, fix them and leave little formatting and structure. But the proofreader takes a little more responsibility. They make sure the content is the way we want it to be, so we can create it the way we see it.”
Who should have access to proofreading and editing services?
Even for companies that specialize in social media marketing, creating content takes many people. When trying to decide what role to fill among these employees, you can look at the following questions:
Who can create content well enough to ensure that it reflects your company’s message?
How easily and quickly can you learn the process involved?
If the company is large or well-funded, what services does the company offer to ensure that your content is ready to go?
Who provides the best service for the job?
If you decide to hire an independent proofreader – the first step – you might have to provide proof that they are qualified to complete the job.
After your first proofreading is completed, the proofreader is paid based on hours spent. You or the employee can decide how much that is.
Some proofreaders pay themselves $15 per hour, while others work as an independent contractor and pay the equivalent of a minimum wage.
Once all the content on your social media page is edited (either in word
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