This question, which is easy to answer, will get even easier to answer once we are introduced to a few different color families. Here are just a couple of the colors that were popular in the 1930s (there were more than a dozen):
Green was a color that made everyone feel happy, including the owners, the family, and friends. Orange, red, and yellow were each associated with various things, such as food and the weather. However, people did not always associate these colors with happiness. Here are a few of the examples from “Happy Colors: An Antique Guide to Color and Their Influences in Modern Life”:
White was an emotional color — it could have anything written on it, a love poem, or a birthday invitation — but it also carried a lot of emotion. Orange was very common by the 1920s.
Yellow and red made people feel cheerful, and people also associated red with happiness and orange with anger. The word “orange,” itself, was somewhat negative throughout most of the 1920s because of this association.
Pink and blue were used for making people feel happy, so they had to be a favorite color. In fact, they were so popular at that time, people could spend $20 a week (about $3,000 in today’s money) on an article of clothing that was blue and pink.
This article will cover the basics of color and why colors are popular in modern times.
What color in the 1930s was the most popular?
We all know that the color red had the best impact on us, but in general, orange was probably the most commonly chosen color among Americans by the 1920s. Why was it so popular?
It could have an emotional effect on friends and loved ones, but also had an impact on the world at large. An article from The New York Times, “How America’s Favorite Color Got Its Start,” said:
We are more likely to associate reds with sunshine, love, and happiness, while orange is associated with anger, fear of change, and hatred of what is new.
The Times went on to say that American society in the 1920s was polarized like never before.
“As early as the early 1860s, the country’s major newspapers were printing and distributing stories of social unrest throughout the country. This led to the widespread use of color terms such as green, yellow, and red. But red was clearly the favorite. It was also the color
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