The first step in the design process is to determine what the logo stands for. Often, these symbols are the only references we have to the Ford brand and logo. In the case of the Ford Motor Company and their ubiquitous logo, we know where to start. We begin with the Ford of the late 1800s, a company that was trying to reinvent themselves to gain market position, popularity, and the public’s trust. From there, a Ford logo can be derived from the company’s history, the brand’s history, or anything else as we will see. I personally like to have an early Ford logo that references the original idea of America and the American experience (the Golden Age, of course). Then, I’ll draw a new logo that is inspired by the history of the company. When you have enough ideas, I’ll work with my graphic design team to come up with what the final logo would look like.
Why do you design your logos on American cars?
One of my favorite styles is a modern reinterpretation of the American automotive industry. In a recent interview, you also commented about your interest in the American automotive industry being reflected through your design. Have you always thought about where American car companies came from?
I’m a big fan of history, the American experience and the Ford brand. In high school we had a history class on the Ford Model T. And I was always intrigued by the brand’s past. I was also fascinated by their logo. My dad designed the logo for their cars. I had the opportunity from an internship and now that I was hired for my own design, I’ve become much more interested in the Ford logo than the Model T. One of the things that has inspired me is how the Ford logo is used as a visual symbol of the American automobile industry.
Has that been a challenge working with American automakers?
I’ve always been a huge fan of modern cars. They have such a strong presence throughout Western culture, I’ve wanted to bring that to the logo. American cars are a perfect tool for us to take our brand forward and incorporate a bit of the American experience into our designs.
What is the role of a graphic designer in designing a logo? How long have you been working on them?
I came to Graphic Design from a design background as an undergraduate and worked my way up to being a Graphic Designer at a large agency where I worked on a variety of logos. By the end of the year I had finished my PhD and