We’ve been working on this for months – the idea of using the Ford logo has not changed. I’m really happy with how it turned out – I’ve been trying to keep it simple but making it as realistic as possible, something you do really when you watch a TV show. We wanted players to be able to immediately understand the logo, so I added the lines you can see in this clip. If you want to get more creative, you can add in everything from flames – if it’s a fire at a car, maybe it’s a fire at the car – the elements are everywhere and you always have a choice. We’re definitely trying to make it a simple and modern graphic, but it’s not necessarily a stylistic choice you can make.
How do you create the world environment of the Ford Fords?
In this case, it’s something I started working on a long time ago. Back in 2007, I was working on a very specific concept – to make it very convincing and realistic – it would be as if this very simple image from the TV show had become reality. I wanted to make a futuristic world, and I decided on the location, specifically in England – and we took all of the existing models and took them on a trip to the British countryside in search of a location. A lot of research went into it and we made sure there would be no environmental damage or anything like that. At the same time, we did our research and researched all the existing Ford models, and the ones we found were the most accurate, the ones that were already there. So I had a bit of an idea of what we wanted to achieve, what we wanted to represent, and what sort of colour palette we wanted to go for. For example, the car colours are gold, brown, and grey – but we decided on a very yellow colour palette to work with – there is yellow all over, just like in the show. We also wanted to make sure that all the vehicles have a certain amount of light – to make it more believable, but not too overpowering so the players don’t have to stop and look. The other way we approached it was by taking one of my favourite characters – in fact, this guy, from the TV show, who is portrayed by Tom Hiddleston – we took a similar idea as to making him look more like a real-life person, and tried to take it out of the car and make him an old person.
We’ve also made a
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